Issue link: http://baypath.uberflip.com/i/830925
What do consumers have to be on the lookout for? The financial institutions we are affiliated with may share our non-public personal information with non-affiliated third parties for marketing purposes. Such information can be combined with publicly available information to predict purchasing behavior, and to target consumers with potentially unwanted solicitations. What will be the game changer in 2017? Big data has already been a game changer in industries as diverse as banking, healthcare, and higher education. In our region, we will continue to see well-established large organizations investing heavily in their efforts to derive value from data; this will have a lasting effect on many aspects of our lives. What is your big prediction? I feel that in the coming years there will be much greater information sharing – almost complete information sharing among non-profit sectors, such as health care and education, as well as much greater sharing of consumer data. The younger generation that is growing up in the age of big data will have very different expectations of privacy. 12 Bay Pathway Spring 2017 What do consumers have to be on the lookout for? The IoT is creating an environment that increases safety, comfort and efficiency. It helps us to make better decisions. But, the IoT is shaping up to be a frustrating mess for consumers. Look at the technology we already use. Most of the devices, apps, and software we have do not communicate or play well together. Worse still is when things do work together, but only under certain and often elusive conditions; conditions that can change minute-to-minute so that, literally, what worked the last time you used your smart TV, like the volume control linked to your surround sound system, no longer functions. So, what do you do? Ask the question when purchasing a new device – will this work with the devices that I already have? What will be the game changer in 2017? The IoT combined with the centralization of health records will have a tremendous impact on healthcare industries. Connected health devices will allow consumers with serious health conditions to work with their physicians to manage their diseases. Information will be more accessible, and communication will be enhanced. What is your big prediction? The field of information management will overtake computer science. Increasingly, information management is at the nexus of data science, computer science and cybersecurity. Information management is the bridge and interpreter of these disciplines. Professor Robin Saunders Director, Graduate Programs in Communications and Information Management Dr. Ning Jia Director, MS in Applied Data Science "Will this work with the devices I already have?" "Younger generations will have a very different expectation of privacy."